Challenge: To design, develop and launch a new leading edge product to support growth strategy
Timeframe: 4 months
Situation:
- Classroom based skills training and consultancy business;
- Rapidly increasing use of technology training solutions to deliver training at lower cost.
Tasks:
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Create hybrid technology solution taking advantage of advancement in technology creating a graphically rich CD-ROM based pre-work solution, an integrated but shorter classroom based skills development training and supported by Internet based coaching and re-inforcement component.
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Ensure all classroom training materials prepared;
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Worked with US software suppliers to prepare re-inforcement technology;
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Ensure marketing collateral in place;
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Ensure trainers involved in development process and final training;
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Launch product internally and extrernally;
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Implemented marketing and sales strategy.
Actions:
- Worked closely Indian software suppliers and internal team to develop CD-ROM;
- Led project managing internal launch, materials production, and product pricing;
Results:
- Product successfully launched on time;
- Gave access to large numbers of new customers and helped retain existing customers;
- Increased profitability;
- Providing first, and major step into technology supported solutions that provided future growth path for the business.
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